How to start food market business in Ireland

by Goose on October 28, 2009

Research product to sell on irish food markets
Product Research
It is vital to choose the right product that will work FOR YOU. What this means? If you come on any Irish farmers food market you could see that some stalls are busy and some are not. Why is that? – There is could be a different reasons for it: general type of market visitors, weather, season, etc. Just walk, browse and talk to traders. (*Hint. When you talk to trader it’s always nice if
you buy something off him, this way you are not only receiver but give something back.)
Try to identify the reasons why there is a queue at one stall and empty at another.
Look around, go to other markets, see what people sell, how they sell it, how product represented, price etc. This will help you to get some idea on what could work for you. Do not try just copy the product and representation. Think twice and get YOUR OWN way. From here it will be easier to promote your product on Irish Markets and get your own returning customers.
Research what product to sell before start farmers food market business in Ireland

Market suppliers and wholesalers
Suppliers
Once you decided what type of product you want start selling on local markets in Ireland you need to find right supplier for your market stall. Check your local suppliers and try to make a deal with them. How to start market business in Ireland?- Keep your expenses as low as possible before you get known on markets. Once you found suppliers, sit down
and put figures together on how much the product you want to sell COST YOU.
Food Market Suppliers

Research markets before start selling
Farmers Market Research
Now it’s time to search the markets, which will be happy to have you there as a market trader and, same time, which will make you happy with good sales. Markets are different and you should keep in mind that no every market will be good for your product. Walk around and see if there is already same product represented on market. If you see one it’s may be very risky to get on same
market. This could destroy business on both stalls. Responsible market managers always try not to duplicate stalls.
If there is no same product on market, try to identify the reason why is that? Again, talk to traders and ask them why “Product X” not represented. There is a little chance to hear that nobody even tried to sell such product on this market, if so you may be lucky. But usually some trader already tried to sell here but for some reasons left this place.
Next, you need to identify who is a usual visitor on this particular market and compare this to Portrait of Your-Product-Customer. Otherwords, think who normally will buy your product and why they will buy it and see if general visitor can be considered as YOUR PRODUCT CUSTOMER.
Finally, talk to market manager. But always trust your eyes.
1 Good food market better than 2 average ones

Do not spend to much on equipment and stock
Setup
Now it is time to invest some money to start farmers food market business in Ireland. You have to be a very careful here because when things going to Catering this means EXPENSIVE. Do not try to buy a top range equipment first, the best way is to get second hand catering equipment.
This will allow you to start actually generate moneyand will save you.
a good few euro. Draw your market stall on a paper and write down all necessary equipment you need to operate your stall. When buy a things for a Market business be cool, BUY ONLY NECESSARY TO START EQUIPMENT AND STOCK.
Everyone of us learn things using a method of Tries and Errors. So keep them on a minimum level.
Do not spend too much on market equipment

Market Stall Design and Signs
Market Stall Design & Signs
Now you have your great product ready for sale on the Irish country food market and you have all necessary equipment. It is time to tell people who you are and what you sell. You need to design your market stall with banners and signs. Check our Stall Signs | Design page to get more ideas what can be done. (*Hint : Professionally done market stall design can increase your sales by 50% instantly!)
Stall design ATTRACT people to your stall and next it is your job to make people BUY from you. And finally if people like your product they will BACK TO YOU and will tell the others about you. This how you start build your own BUSINESS BRAND.
Research what product to sell before start farmers food market business in Ireland

Is all this simple enough? – Yes it is since you understood how the mechanism called as “Farmers Food Market Business in Ireland” works.

You are very welcome to contact us if you have any questions or inquiries.

Do it and we wish you Luck!

*Important. To run your own business in Ireland you must be a registered business,
Also you might need (depends on what you’re selling) Public Liability Insurance, which can be obtained from most Insurance Companies and General Food Hygienic Course.

Traders, do you want to share your very own story of success?- You are very welcome as this will help new and inexperienced traders to get on board without typical mistakes. Contact admin to start your own blog.

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